Green is Now
How to get green
During my Web Design training, we had as a challenge to make the design of a crowdfunding site about renewable energies.
From UX to UI, through personas and integration, here was my mission.
ALLIANCE OF MODERNITY AND REINSURANCE
The « theoretical » client was Engie who wanted to launch a crowdfunding site that did not have its graphic footprint. The project needed to be modern and reassuring for the payment. That was the brief.
REASSURING
Progress meter
Detailed technical sheet
Project’s presentation
Scalp massage
MODERN
Strong color for each project
Full screen & split-screen
Geometrical typographies : Ubuntu & Tajawal
#bambittoo
Human being in the center of the project
Human being plays an important part in the projects’ presentation. This is an essential measure of the Green is Now brand: « the human scale ».
Two pictures of each member of the team are requested for a presentation combining proximity and modernity.
Recognition and resonance
The gauge uses the Green is Now logo and marks the progress of the financing.
The cards are airy and colorful. The icons recall the project’s universe about sustainable energy.
Greeny, a little emotion in such a cruel world
Greeny is the emotional persona. It is the result of the anthropomorphization of the Green is Now logo. Imagine a cartoon tree that makes love with a light bulb.
Greeny supports you in your efforts, especially in donation tunnels or project repositories. Greeny interacts with you and helps you by answering questions, like a nice, well-trained bot.
We could say that with Greeny there is no
« Dalaï ».