Green is Now

How to get green

During my Web Design training, we had as a challenge to make the design of a crowdfunding site about renewable energies.

From UX to UI, through personas and integration, here was my mission.

ALLIANCE OF MODERNITY AND REINSURANCE

The “theoretical” client was Engie who wanted to launch a crowdfunding site that did not have its graphic footprint. The project needed to be modern and reassuring for the payment. That was the brief.

 
 
 
 

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REASSURING

Progress meter

Detailed technical sheet

Project’s presentation

Scalp massage

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MODERN

Strong color for each project

Full screen & split-screen

Geometrical typographies : Ubuntu & Tajawal

#bambittoo


Human being in the center of the project

 

Human being plays an important part in the projects’ presentation. This is an essential measure of the Green is Now brand: “the human scale”.

Two pictures of each member of the team are requested for a presentation combining proximity and modernity.


 

 

Recognition and resonance

 

The gauge uses the Green is Now logo and marks the progress of the financing.

The cards are airy and colorful. The icons recall the project’s universe about sustainable energy.

 

 

 


Greeny, a little emotion in such a cruel world

 

Greeny is the emotional persona. It is the result of the anthropomorphization of the Green is Now logo. Imagine a cartoon tree that makes love with a light bulb.

 

Greeny supports you in your efforts, especially in donation tunnels or project repositories. Greeny interacts with you and helps you by answering questions, like a nice, well-trained bot.

 

 


 

 

 

We could say that with Greeny there is no

“Dalaï”.

 

 

 

 

 

 

 

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